After today's presentation you will begin working on your Personal Logo. The design problem is to create a logo that both reflects the personality of the person, but also contains balance, and a reversal of positive and negative space. You should know what these things are visually from your readings and in class discussion!
Before you begin the larger size described below, use the sketching requirements outlined in the syllabus. Ask me in class if you need a refresher.
Create several possible solutions before finalizing your design for critique.
For your solution consider the following.
1. making the figure & ground spaces equal
2. try putting one form in the negative space of the other [figure ground reversal]
3. creating balance in the arrangement of the shapes. asymetrical or symmetrical
4. the form should reflect the personality traits from your notebook as well as the shapes you associated with that person.
5. Due Tuesday 2/2. Logo should be centered in no larger than a 4x4 area placed above center on bristol board. [I will show what this means in class]
Ask yourself
• is this design better angular or curvilinear?
• is it intense of calm, bold or subtle?
• what kind of balance is best suited?
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